Before you even bother with trying to get your site ranked, you first have to build a great website. This will be the first, and one of the most important, steps for anyone building a web business. When you have a good looking and effectively working site, you will not have as much work to do on it in the future.
Even small internet based businesses should have a company logo and a catchy slogan. Both of these are great brand builders that help potential customers differentiate you from the sea of other businesses out there. A catchy catch-phrase will help your customers to remember you and come back for repeat business. When consumers go looking for a product to fill a need, their ability to remember your slogan could be what gets you the sale. Test the effectiveness of your marketing techniques by implementing tech tools that will show you the conversion rate of visitors to paying clientele. There are many excellent providers of site trackers and add-ons that measure the percentage of site visitors who ultimately make a purchase.